Together, the two Business Innovation Certificate courses give you processes, mindsets, and tools to make innovation accessible and actionable at all levels of a business or organization. Designing Strategy teaches you a concrete, action-oriented process to design your strategy and make strategic choices, no matter what role or industry you work in.
Often, new strategic choices require a new business model to support new programs, lines of business, products or services. Designing a Business helps you develop the skills to test and iterate components of new business models (value proposition, revenue model, and sales channel)–all in service of helping you to build something people really want, develop a compelling business case for what you build, and rally support across teams and departments.
What are the overlaps between the courses? What are the differences?
There are some common terms and themes in the two courses in this program; for instance, terms like “channel”, “customers”, and “offer” appear in both courses. However we’ve taken great care to ensure that you understand the use and context of these terms as they appear. And we have an experienced group of teaching leads who are ready and available to provide support should you have further questions.
Related: What type of person is this course for?
This program is relevant for anyone looking to drive innovative initiatives and grow their ideas, confidence, and influence. This means everyone from entrepreneurs working on new startups, to people in product or marketing roles at large corporations, to leaders of creative teams. We believe that innovation is part of all of our jobs, whether it’s stated in our job descriptions or not. This program is intended to help you get there.